Acommon strategy for content marketer is syndicating what they have created. There are many ways to do this and many things you should avoid doing if you are syndicating your content.
Traditionally the idea is to write a piece of content and have it published on a site with a better rank than your own. In exchange for the article you are given a link back to your site. A good site will pass page rank and link juice, conversely a lower ranking site publishing your content with good links does you little good. This can be a powerful link building technique, depending on how well your piece is written as this will determine who is willing to publish it. Developing solid relationships with high authority sites is crucial for any link building strategy.
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There are plenty of companies charging big bucks for SEO these days. After all ranking on Google is one of the most important factors in developing and maintaining a web presence. But who are these people and what can they actually deliver?
The truth is no one can guarantee you a ranking!
If someone says they can I would tread with caution. They can certainly try but who is to say a competitor won’t do the same thing an best you? There are no guarantees in SEO, so don’t be told otherwise. A good SEO will look into your competition and let you know if it is POSSIBLE.
A lot of new bloggers struggle with how to get their content ranked in the search engines. There are essentially two types of SEO, on page and off page. What we’ll focus on here is the on page SEO. When a search engine crawls your page it indexes all of the content and uses it to determine relevance to a particular search query. Particular spacing and usage of keywords will help the SE’s determine your content to be relevant.
The reality is a lot of people pay huge sums of money to have companies do their on page SEO. Heck, you can pay me to do it if you like. That’s fine but with a couple of simple tools there is no reason you can’t do it yourself.
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