A lot of new bloggers struggle with how to get their content ranked in the search engines. There are essentially two types of SEO, on page and off page. What we’ll focus on here is the on page SEO. When a search engine crawls your page it indexes all of the content and uses it to determine relevance to a particular search query. Particular spacing and usage of keywords will help the SE’s determine your content to be relevant.
The reality is a lot of people pay huge sums of money to have companies do their on page SEO. Heck, you can pay me to do it if you like. That’s fine but with a couple of simple tools there is no reason you can’t do it yourself.